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| With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporations news coverage, as well as listen to it.And of course in Britain listeners and viewers can tune in to two BBC television channels, five BBC national radio services and dozens of local radio station. They are brought sport, comedy, drama, music, news and current affairs, education, religion, parliamentary coverage, childrens programmes and films for an annual licence fee of￡83 per household. It is a remarkable record, stretching back over 70 years - yet the BBCs future is now in doubt. The Corporation will survive as a publicly-funded broadcasting organisation, at least for the time being, but its role, its size and its programmes are now the subject of a nation-wide debate in Britain. The debate was launched by the Government, which invited anyone with an opinion of the BBC - including ordinary listeners and viewers - to say what was good or bad about the Corporation, and even whether they thought it was worth keeping. The reason for its inquiry is that the BBCs royal charter runs out in 1996 and it must decide whether to keep the organisation as it is, or to make changes. Defenders of the Corporation - of whom there are many - are fond of quoting the American slogan. "If it aint broke, dont fix it." The BBC "aint broke", they say, by which they mean it is not broken (as distinct from the word "broke", meaning having no money), so why bother to change it? Yet the BBC will have to change, because the broadcasting world around it is changing. The commercial TV channels - ITV and Channel 4 - were required by the Thatcher Governments Broadcasting Act to become more commercial, competing with each other for advertisers, and cutting costs and jobs. But it is the arrival of new satellite channels - funded partly by advertising and partly by viewers subscriptions - which will bring about the biggest changes in the long term. 参考译文： 随着BBC世界服务电视的开播，数百万的亚洲和美洲的观众可以直接观看公司的新闻节目，就像听广播新闻一样。大不列颠的听众和观众更理所当然可以收看到BBC电视的两个频道，收听5个全国性的广播和当地很多广播电台。内容包括体育、喜剧、戏剧音乐新闻时事教育宗教国会儿童节目及电影，每户的每年许可证费用是83英镑。 回首70年的历程，这是一个非凡的记录，但是BBC的将来现在还是不确定的，公司作为一个公共投资成立的广播组织继续存在下去，至少像现在这样，但是他的角色规模和他的节目，现在是英国公民讨论的一个主题。 这个讨论由政府发动的。他们邀请了任何对BBC提出看法的人，包括普通的观众和听众，让他们来说出公司的那些方面是差的，那些方面是好的，并且他们认为公司是否值得保留下去。 这次调查的原因是BBC的皇家角色从1996年就不再存在了。因此必须要决定是否保留这个组织还是做一些变化。公司的保卫者，喜欢引用美国人的口号，如果没有被打破就不要去修理。他们说BBC没有被打破，至少从他们的意义上，为什么要麻烦的去改变呢。 但是BBC必须要改变，因为他周围的广播世界都在改变，商业电视频道，第五频道第四频道，都被要求变得更加商业化，互相竞争获得广告，并且削减费用和工作岗位。但是正是新的卫星频道－它们的部分资金来自广告收入，部分来自用户收视费－－从长期来看会带来最大的变化。 来源：中国MBA备考网 |
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